Catherine Wilson | Wilmington Real Estate, Tewksbury Real Estate, Billerica Real Estate


As you get ready to add your house to the real estate market, you likely will consider high and low initial asking prices. However, it is important to remember that no two residences are exactly alike. And much in the same vein, the initial asking price for your home may vary from that of a similar residence based on your house's condition, age and other factors.

Ultimately, a diligent home seller will allocate the necessary time and resources to determine a competitive initial asking price for his or her residence. This seller will be able to establish an initial home asking price that hits the mark with buyers, and as a result, stir up plenty of interest in his or her house.

Determining the ideal initial home asking price may seem tough at first. Fortunately, we're here to help you set a competitive price for your residence, regardless of the current housing market's conditions.

Now, let's take a look at three tips to help you establish the ideal initial asking price for your residence.

1. Assess Your Home

The present condition of your house may have a major impact on its value. Thus, you should perform a home inspection before you list your house to identify any underlying problems and address such issues.

A home inspection is generally requested by a buyer after a seller accepts an offer on a residence. Conversely, a seller who wants to go above and beyond the call of duty may perform an inspection to take a proactive approach to home improvement projects. This approach may help a seller mitigate potential home problems before they are discovered later in the home selling process.

Thanks to a home inspection, a seller can establish home improvement priorities. Then, this seller can perform myriad home improvements and move closer to maximizing the value of his or her residence.

2. Evaluate the Housing Market

Operating in a seller's market is far different from selling a house in a buyer's market. If you review the real estate market, you can gain the insights you need to establish a competitive price for your home.

Take a look at the prices of houses in your area that are similar to your own residence. This information will enable you to understand the price range for comparable houses in your city or town.

Also, evaluate the prices of recently sold residences in your area. This housing sector data will allow you to determine whether you are operating in a buyer's or seller's market.

3. Collaborate with a Real Estate Agent

A real estate agent knows the ins and outs of selling a home in any housing market. He or she can offer a wide assortment of housing market data. Perhaps most important, a real estate agent will make it simple for you to establish a competitive price for your residence and reap the benefits of a fast, profitable home selling experience.

Want to add your house to the real estate market? Use the aforementioned tips, and you should have no trouble setting a competitive initial asking price for your house.


If you've lived in your home for more than a couple years, chances are you've grown rather attached to it. Whether you're selling your house because your family has outgrown it or your company has transferred you to another location, you're probably attaching a lot of sentimental value to the price tag. Unfortunately, sentimental value does not translate into dollars and cents in today's real estate market.

The emotions of prospective buyers will often play a role in their decision to make on offer on your house, but they're probably not going to pay more than the market value for your property -- unless there's a bidding war situation going on. One of the best ways to determine a fair and reasonable asking price for your home is to have it appraised by an experienced real estate agent. Their appraisal will be based on objective data, such as the selling price of comparable homes in your area. The location and condition of your home will have a bearing on pricing your home effectively, as will the prevailing market conditions and other factors. Although online estimates can sometimes give you a ballpark figure of what your house may be worth, a local appraisal is more accurate

A common misconception among homeowners is that a $10,000 home improvement expenditure should justify a $10,000 increase in the selling price of a home. Although that concept may seem logical, it unfortunately doesn't work that way in the real estate market. An updated kitchen, bathroom, or roof may make your house more appealing to prospective buyers and help it sell faster, but it probably won't have a dollar-for-dollar impact on the price buyers would be willing to pay. Since each selling situation is unique, however, your local real estate agent is the best person to consult regarding a fair asking price for your home.

Avoiding Home Seller Mistakes

In addition to overpricing their home, another mistake home sellers make involves three related activities: decorating, staging, and attempting to create curb appeal. In spite of a homeowner's best intentions, their decorating and home staging ideas may clash with those of the house-buying public. When you attempt to tackle home staging on your own, several things could go wrong.

  • You could either spend too much or too little on making repairs and sprucing up your home's appearance.
  • You could spend your time and money upgrading inconsequential features of your home, while overlooking the real important changes that need to be made.
In either case, you're missing the mark when it comes to maximizing the marketability of your home. That's why it pays to take advantage of the knowledge, expertise, and objectivity of a professional real estate agent. Their recommendations on pricing and home staging will be based on experience, best practices, objective criteria, and current market conditions.

Once you put your home on the market for sale, you’ll have some decisions to make including the real estate agency that will list the home. One of the most important things about selling your home is finding the right price to sell the home at. You’d like to make  a return on your investment. On the other hand, if time is a factor in your move, you may need to be even more strategic about pricing. 


At some point, once the home has been on the market for a certain period of time, you’ll need to think of reducing the price of the home. 


Work With Your Realtor


You may not know the perfect time to reduce the price of your home, but your realtor does. As a seller, you may not be too happy about lowering the price of the home at all. Depending on the state of the real estate market, your realtor will make the right suggestions to do what they can in order to sell your home. Sometimes this includes a price reduction to make both buyers and sellers happy. 


Marketing Is Everything


Before the price is even reduced, you may need to take a look at how the home is being marketed. There’s so many pieces of the puzzle that come in when a home is being marketed. 


The home is listed in the MLS by your realtor, but is it getting hits? Have open houses been held to further advertise the home? Are the pictures of the home representative of the property and good quality? Is adequate “for sale” signage present? Is your realtor available for showing the home privately? 


These are all important things to think about when it comes to marketing the home. Your realtor is well-versed in all of these areas. The important thing for you as a seller is to be aware of just how many different avenues are available for you to get the word out about the home.


Can You Wait To Sell?


If you’re not moving due to a job change or a life transition that’s urgent, you may be better off waiting to sell the home. If the market is slow or happens to favor buyers heavily, you may want to wait and take your home off of the market for a bit. One of the most important things that you can do as a seller is to go with the flow of the market that you’re in.          

                  

Find The Right Number


When you price your home too high, you’ll need to keep lowering the price until you find the price that’s “just right.” When you use this approach, your house will sit on the market for a long time. This will be worse for you as a seller in the long run. Buyers will wonder why your home has been on the market for so long. Is there something wrong with the home? Will the price continue to drop? Really, interest will continue to wane from your home using this strategy. At this point you may just need to take the house off of the market.


In a perfect world, you only want to have to drop the price of your home once. Work with your realtor to find that sweet spot for pricing and you’ll be happy selling your home to satisfied buyers.


Before you list your house, you'll need to establish a competitive price for it. That way, you can increase the likelihood of stirring up plenty of interest in your house as soon as it becomes available.

Now, let's take a look at three best practices for pricing your home.

1. Evaluate the Real Estate Market

The current real estate market's conditions can impact your ability to sell your residence. However, if you study the real estate market closely, you can differentiate between a buyer's and seller's market and plan accordingly.

In a buyer's market, the number of home sellers exceeds the number of homebuyers. As such, you likely will need to establish an aggressive price right away to separate your house from the competition.

On the other hand, a seller's market favors home sellers over homebuyers. If you're operating in a seller's market, you may be better equipped than ever before to earn a significant profit.

To differentiate between a buyer's and seller's market, examine the prices of recently sold homes and available homes in your area. This housing market data can provide deep insights into the current state of the housing market. Plus, this data can help you understand how your residence stacks up against the competition.

2. Conduct a Home Appraisal

Ultimately, a home appraisal can make a world of difference for any home seller, at any time.

During a home appraisal, a professional appraiser will examine your house both inside and out. Then, this appraiser will offer a valuation of your property based on his or her findings.

A home appraisal involves an evaluation of the current condition of your home, your house's age and your neighborhood. Therefore, if you complete a home appraisal, you should have no trouble using the appraisal results to help establish a fair price for your residence.

3. Collaborate with a Real Estate Agent

When it comes to selling a house, there is no need to work alone. Fortunately, if you collaborate with a real estate agent, you can receive expert insights into all aspects of the home selling cycle.

A real estate agent is happy to meet with you and learn about your home selling goals. Next, this housing market professional will offer home pricing recommendations, ensuring you can make an informed decision about how to price your house.

In addition, a real estate agent will go above and beyond the call of duty to ensure you can enjoy a seamless home selling experience. This housing market professional will promote your residence to large groups of homebuyers, set up home showings and open houses and put together an engaging and informative home listing. Also, a real estate agent will always keep you up to date about any offers on your home.

Looking to list your home in the near future? Use the aforementioned best practices, and you can establish a competitive price for your residence and boost your chances of a fast, profitable home sale.




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